As the lead designer at PrimeSource, I managed a wide range of design projects, including creating videos, animations, and graphics for social media and email campaigns, designing and maintaining company websites, and developing tradeshow booths, banners, and marketing materials. I also photographed staff members, handled copywriting and editing, and collaborated on design, photography, and copywriting for a weekly company newsletter.
Although I had no direct reports, my skills and experience positioned me as a de facto leader and mentor within the team. My talents and expertise were relied on for everything from design to copywriting and overall creative direction.
Vehicle Wraps - Footage was motion-tracked to add the designs for use in promotional videos
Towards the end of my time with PrimeSource, they launched an Insurance program that they called SeniorSure. I spearheaded the design work for the branding and visual identity of the product. The logo animation for the product turned out especially strong.
SeniorSure Animated Logo
At the end of 2016, PrimeSource was sold and rebranded to SeniorWell, providing me another opportunity to create a brand from the ground up. I did not stay with the company for very long, but was proud of the brand that I got to build.
